NIKE SPORTSWEAR

Not all city guides are created equal. That was the idea behind the award-winning True City app we created for Nike Sportswear.

In order to “Make the Hidden Visible”, the app granted fans exclusive access to Nike influencers’ views of six European cities:  London, Berlin, Paris, Milan, Amsterdam and Barcelona. On top of that, the app pinpointed access to the latest–and most exclusive–Nike product launches and VIP events.

To drive further engagement and deepen brand/audience connections, True City enabled users to broadcast their own view of the cities, empowering them to populate the maps with their own favorite spots and local insights on the fly.

Results
Over 1.3 million Google search results for “Nike True City”
Over 140,000 downloads
Number 1 App Store rankings across Europe

Awards
Cannes Cyber Lions / Bronze
Eurobest (Grand Prix)
Creative Showcase