NIKE WOMEN’S TRAINING & NIKEWOMEN

All the gear in the world doesn’t add up to you. When people started buying into the idea that simply wearing a certain type of shoe during their everyday activities (like grocery shopping or cleaning the house) would be enough to tone their legs and butts, someone had to step in.

Nike Women’s Training asked their partners at AKQA London to join them. The brand asked for our help to remind the world of this truth: your fitness comes down to you, not the shoe. And so, the Make Yourself movement, a battle cry to putting in the work–to grit–was born.

Nike ignited the Make Yourself movement to inspire and motivate women everywhere to achieve their goals and become the best versions of themselves, whatever that might be: fit, proud, fast, healthy, strong or beautiful.