NUDE SKINCARE

Rooted in nutrition. That was the jumping-off point for LVMH skincare brand, Nude, from Bryan Meehan, Bono and Ali Hewson.

I came in to develop a new brand line to replace “Beautiful Without”, which alluded to the products’ ability to beautify without parabens, sulphates, petrochemicals and other toxic ingredients.

While the old line was great at communicating what wasn’t in the products, the new line needed to be all about what was: nutrition for your skin. At the same time, this is a beauty brand! I hoped the line could also convey a sense of emotion and energy. Perhaps even desire.

Was I successful? I think so. But I’ll let you be the judge.